This is the second installment of a two-part article about the uses and benefits of video white papers. Part 1 appeared as the featured article of the fall issue, published in August of 2018. “We aggressively chase RFPs… We’ve gotta get better at early engagement,” according to a president of […]
For small businesses looking to compete for Federal contracts, one question that always comes up is whether or not to partner with other firms to pursue an opportunity. Some reactions to partnering include the following: “We have to give up half of the revenue (or more!) if we partner with […]
The Capture process is more than identifying a customer’s requirements and objectives in a Request for Proposal (RFP). Here are seven steps to help you develop your capture process. 1. Know the Customer Ideally, your capture process starts prior to the release of the RFP. It should begin with understanding the […]
Capture is the art of winning business. It is the synthesis of strategy, tactics, and leadership. It is hard to do. To do it well is really hard. No short-cuts exist to achieve a winning outcome. It is hard pick and shovel work that requires incredible attention to detail. Being […]
It’s hard to create clear, compelling presentations for proposals, capture, sales, marketing, or education. We know what bad presentations look like and have sat through many uninspired PowerPoint decks. However, when it comes time to design our own, we fall prey to the same traps and deliver bad presentations, too. […]
tl:dr. Do you know what that means? If you’re tech-savvy, or have a teenager in your life, you know that it’s Internet slang for “too long; didn’t read.” If you’ve ever been on the receiving end of that message, it is infuriating but direct. In five characters, your audience has […]
What a busy year it has been for our chapter! I wanted to take this opportunity to review all the wonderful things that have taken place and that are still to come. This quarters’ issue is all about Capture. The need to gather information and build a solution or theme […]
Welcome to the new Executive Summary eZine!
Learn more about this year’s Mid-Atlantic Conference, scheduled for October 2018.
I recently had the privilege of sitting down with Stacey Coolican, CEO of Coolican Consulting, to talk about the topics Bob Lohfeld and I wrote about in our book, 10 steps to creating high-scoring proposals. As a former Senior Contracting Officer with an unlimited warrant and over 20 years’ DoD experience including supporting Acquisition Category I (ACAT I) major weapons system programs, Stacey offers tremendous practical experience with accompanying insights that add another perspective to the suggestions Bob and I share in the book (excerpts below).